In 2016 MLS
introduced Decision Day. It is the last regular season game of the year for all
of the teams and all the games kickoff at the same time on the same day. The
idea is none of the teams can scoreboard watch and play accordingly. Every team
has to put in their all to try and get the result they need. Star players won't
be sat or pulled early because some earlier result already cemented the
standings. It is a great idea, but
Decision Day could be so much better.
The NFL is the most
popular sports league in the United States. The vast majority of NFL games take
place on Sundays. There are three main time slots on Sunday when games kickoff:
10:00am, 1:00pm, and 5:30pm (all PST). So between the hours of 10:00 am - and
8:30 pm the American sports fan is probably tied up watching some sort of NFL
game.
For two years in a
row MLS has decided to schedule Decision Day on a Sunday around 1:00pm. That
means all of the media markets that have both an NFL team and a MLS team will
most likely have the games going on at the same time. Sports fans that aren't
hardcore soccer fans are forced to choose between watching one of their
favorite football teams 16 regular season games or the final regular season
game for their soccer club. For most fans the NFL will win out.
Going up against the
king of American sports must hurt MLS. Fans that would otherwise be interested
in watching the excitement of Decision Day will miss it or watch it on DVR. The
potential fan interaction is diminished by losing such a large chunk of the
audience. Additionally, potential new fans of the sport are suppressed. On a
lazy Sunday afternoon a sports fan isn't going to decide to flip around looking
for something new and interesting to watch. They are going with the known
product of NFL games.
Decision Day is a
great idea. I love the thought of fans all over the league cheering on their
teams simultaneously. The social media environment and live updates add to the
excitement. Unfortunately the execution of the soccer spectacular is lacking. Holding it in the middle of an
NFL Sunday forces fans to pick between football and soccer. For most fans it
won't be a hard decision and their will choose to watch the drama unfold on the
gridiron. MLS needs to pick a better date and tie to hold Decision Day.
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